As shopper behavior continues to change quicker than ever, it is crucial to translate current and predicted buying habits into ideal in-store merchandising principles and activation opportunities that generate traffic and conversion.
Join Shopkick and Trax to hear first-party consumer insights on how shopper behavior and sentiment have evolved in recent months and what to expect as we move into the Back to School season. Paired with what merchandising principles are yielding best results for the category, these insights will enable category managers and shopper insights marketers alike to make educated decisions that drive traffic and lead to sales.
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