Leveraging computer vision to bolster retail execution
With their current challenges of lack of data and field sales execution and pay for performance, Molson Coors looked to Trax to help solve these issues by implementing an image recognition platform to help them better understand market conditions as well as track in-store execution.
During this session, João Donato, Senior IT Business Director, Molson Coors will outline the goals and challenges Molson Coors had that ultimately led them to the implementation of Trax and where they are today.
Topics during this session include: