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What is the future of the Perfect Store? Unlike the name suggests, it’s actually not about achieving perfection: it’s about continuously evolving and progressing to the next level.
“Today, the future of Perfect Store depends on having ‘eyes’ in the store, mining shelf data for real-time insights, leveraging the power of the gig economy to execute fast, and partnering strategically with retailers to achieve their shared goals and align their visions to reimagine the experience.”This whitepaper from gives readers insight from industry leaders into the next evolution of Perfect Store, highlighting innovative technologies and strategies to help consumer packaged goods (CPG) brands continuously drive growth and become more agile and resilient amid an ever-changing retail landscape. Complete the form to download your copy of The future of Perfect Store: Strategies to elevate Perfect Store programs in 2022 and beyond.
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Snack brands are facing a crisis in-store as rising costs, increased competition, and the impacts of inflation cause consumers to shop in unpredictable ways. From traditional channels to convenience, the influence of these growing challenges are causing CPG companies to lose revenue and share of shelf at an alarming rate.To capture sales and consumer loyalty, brands need to develop new and innovative approaches that will reduce costs, boost profitability, and help fight growing labor shortages. In this whitepaper, we dive into the steps Snack CPGs can take to remain agile in-store including:
- Reducing OOS and improving OSA
- Developing accurate shelf insights to drive down costs
- Attracting and maintaining sales in the impulse category
- How to optimize your merchandising strategies and leverage the growing gig-economy
Trax participated at the HUBDAY Future of Retail and E-commerce 2022 in Paris!
HUBDAY is one of the major retail and e-commerce events held in France, hosted by HUB Institute where more than 2000 decision-makers from industries such as retail, CPG and e-commerce meet every year.
Download this plenary session to hear from our very own Othilie Nicod, SVP Product Marketing CPG at Trax who shared insights on how retail brands and retailers are adapting to the “Future of Retail” in order to cope with supply chain problems, changing consumer behaviour and labour shortages by leveraging technology, data analytics and deploying a flexible workforce.”
Trax participated at the ECR Tag 2022 event, themed – Ready for re-start!
For 22 years now, the ECR Tag has brought together the who’s who of the retail and consumer goods industry along with players from the entire value chain to take a look at today’s topics and tomorrow’s trends.
Download the session to watch Leonie Frenkel, International Sales Director at Trax and Lars Hamann, Leiter Digitale Vertriebssysteme, RMSK for an insightful presentation to learn more about Trax’s suite of CPG NXT solutions and how RMSK uses digital shelf analytics to increase efficiency and optimize sales.
So many things can affect a CPG brand’s product on the shelf, from the pandemic to supply-chain issues. Without real-time insights, a brand cannot make decisions in response to what’s really happening at the shelf. – Pavel Popkov, Product Commercial Lead at TraxTrax Field Optimizer has a proven track-record powering smart store visits for some of the largest CPG brands in the world. Empowered by real-time data and insights, Trax Field Optimizer offers CPG brands incredible potential for insight, efficiency, and ongoing impact. Download the infographic to learn more.
Mystery Shopping? Phantom Inventory? Sidekick? Are you trying to get your products on shelves or starring in a psychological thriller? If dealing with confounding merchandising terminology has you scratching your head, you’ve come to the right place.
Our handy little glossary de-mystifies the most common merchandising jargon so you can take the suspense off the shelf!
Our handy little glossary de-mystifies the most common merchandising jargon so you can take the suspense off the shelf! 
A key element of retail execution is the in-store visit that CPG field sales representatives make at each retail location. Considering the volume of in-store products being moved and data being collected, visibility into what is happening in-store is critical.
But even the most successful brands face challenges in-store like:
• Implementing a unified way of measuring and reporting on in-store execution
• Finding image recognition solutions that will adapt to their processes and operations
• Securing image recognition vendors that will provide data and actionable insights back to the brand
This whitepaper dives into how to get the most value out of your field force by empowering reps and managers alike with the tech they need to make the greatest impact in-store and at shelf.