Media & Press

Trax completion of a $50 million venture debt investment from Deutsche Bank Private Credit & Infrastructure made headlines in Yahoo! Finance, VC News Daily and other major financial outlets. The funding enables Trax – which currently serves 32 of the top 50 global CPG brands – to accelerate its investment in Signal-Based Merchandising and continue to revolutionize AI-Driven Merchandising and Image Recognition to drive ROI for brands and retailers. “We are thrilled to partner with Deutsche Bank, one of the leading global banks,” said Justin Behar, CEO of Trax. “This funding is recognition of the progress Trax is making to serve a broader set of CPG customers in new and valuable ways and supports our continued growth efforts and path to profitability in 2024.” “Trax is leading the way in serving CPG companies globally on their most critical retail execution needs,” said Alexander Gorokhovskiy, Head of North America Venture and Corporate Direct Lending at Deutsche Bank. “We are proud to partner with Trax and support the next phase of their journey.”

Trax has launched Trax Connector on the Salesforce AppExchange. Trax Connector allows companies using the Salesforce Consumer Goods Cloud to use computer vision technology. Companies can assess retail execution to help drive positive shopper experiences, helping to unlock revenue opportunities at the point of sale. Trax Connector provides Salesforce Consumer Goods Cloud customers with many benefits. Sales professionals can use real-time data to help pinpoint what is happening in-store using our granular retail shelf data sets. The benefit of this is to remove the problems surrounding self-reported data. Teams can get precision execution utilizing rich data and AI technology designed to target the highest value opportunities, which allows businesses to drive additional ROI for their commercial teams. Businesses can use Trax Connector to drive unmatched insights, which will help to enrich performance management processes. These processes and advanced analytic models will help generate high-quality, granular retail execution data. The integration between Trax and Salesforce is simple and streamlined, and the integration can be done simply through the AppExchange downloadable package. Kishan Chetan, SVP of retail consumer goods at Salesforce, noted: “CPG and retail companies must seek greater insights to drive growth in an increasingly disrupted and competitive environment.” He also said: “Trax’s ability to digitize the retail shelf and provide trusted insights on current in-store conditions directly to sales teams through the Salesforce platform enables companies to make highly informed decisions about their retail strategies.” David Gottlieb, chief revenue officer at Trax, stated: “Having Trax’s computer vision technology available within the Salesforce Consumer Goods Cloud is a win for CPG companies and sales reps.” He said, “Not only does the technology transform shelf data into revenue opportunities for brands, but it allows CPG sales reps to focus on execution rather than data collection which is a more efficient use of their time.” For those that are interested, Trax Connector is now available on AppExchange at: https://appexchange.salesforce.com/appxListingDetail?listingId=a0N4V00000IEUbpUAH You can also read the full press release at Yahoo Finance: https://finance.yahoo.com/news/trax-announces-trax-connector-salesforce-130000000.html

Craig Dubitsky, the founder of oral care brand Hello and lip balm brand Eos, has shared five tips for connecting with consumers during the first-ever Trax Disrupters event. Dubitsky, who dislikes the term “disrupter,” says delighting, not disrupting, should be the goal of brands. He suggested focusing on creating better, more eco-friendly, more functional, prettier, and more affordable products. Dubitsky said awareness, authenticity, and empathy are key to connecting with consumers, along with being committed to a cause, believing in human values, and paying attention to customers’ changing needs. Read the full article here.

MuleSoft Certified Connector for Trax simplifies integration to Salesforce Consumer Goods Cloud and helps CPG companies create seamless digital experiences, faster.  SAN FRANCISCO – February 8, 2023 – Trax, a leading global provider of computer vision solutions and analytics for retail, today announced it has joined the MuleSoft Technology Partner Program by releasing a MuleSoft Certified Connector for Trax. The Trax connector, accessible in Anypoint Exchange, will allow consumer packaged goods (CPG) companies to integrate their Salesforce Consumer Goods Cloud with Trax solutions and drive greater ROI from perfecting their retail execution. “Integrated access to trusted shelf data is a huge opportunity for CPG companies,” said David Gottlieb, chief revenue officer, Trax. “Having Trax’s shelf data available within the leading CRM platform has the potential to be transformative for our shared customers and enable the next generation of sales calls.” Combining Salesforce CG Cloud with Trax’s computer vision capabilities via Trax will redefine how brands drive execution at the retail shelf. By integrating real-time shelf data into their Salesforce platform, consumer goods companies can better harness the power of Salesforce’s Einstein AI technology to quickly identify the ‘next best action’ to ensure the highest value opportunities are always acted on. “CPG and retail companies must seek greater insights to drive growth in an increasingly disrupted and competitive environment,” commented Sunil Rao, vice president of consumer goods at Salesforce. “Trax’s ability to digitize the retail shelf and provide trusted insights on current in-store conditions directly to sales teams through the Salesforce platform enables companies to make highly informed decisions about their retail strategies.” “Industries are facing new demands that push them to accelerate the pace of digital transformation,” said Dan McAllister, senior vice president of global alliances and channels, MuleSoft at Salesforce. “The Connectivity Benchmark Report shows that integration challenges are slowing down critical digital initiatives for 88% of organizations. This partnership allows our mutual customers to enable any team to integrate apps and data and automate business processes, to innovate faster and enable game changing customer and employee experiences.” The MuleSoft Technology Partner Program includes leading enterprise software companies across both functional applications, such as CRM, enterprise resource planning (ERP), marketing automation, and HCM, as well as across industries, including financial services, healthcare, retail and media and telecom. Using MuleSoft, technology partners help customers achieve greater speed, agility, and efficiency. MuleSoft makes it easy to unify data to deliver a single view of the customer, automate business processes, and build connected experiences. Each integration becomes a reusable building block using a modern API-led approach. The result is empowered business users who can do more with less, quickly creating workflows and integrations that drive efficient growth and faster time to value – instead of wasting time on repetitive tasks and complex integrations. MuleSoft customers can learn more about the MuleSoft Certified Connector for Trax here. About Trax Trax’s mission is to enable brands and retailers to harness the power of digital technologies to produce the best shopping experiences imaginable. Trax’s retail platform allows customers to understand and improve what is happening on shelf, in every store, all the time so they can focus on what they do best – delighting shoppers. Many of the world’s top CPG companies, emerging brands, and retail leaders use Trax’s shelf monitoring, analytics, merchandising, activation, and shopper engagement solutions at scale to drive positive shopper experiences and unlock revenue opportunities at all points of sale. As pioneers in computer vision, Trax continues to lead the industry in innovation and excellence through development of artificial intelligence-powered solutions, autonomous data collection methods, and on-demand merchandising capabilities. Trax is a global company with hubs in the United States, Singapore and Israel. To learn more about Trax visit www.traxretail.com. About Salesforce Salesforce, the global CRM leader, empowers companies of every size and industry to digitally transform and create a 360° view of their customers. For more information about Salesforce (NYSE: CRM), visit: www.salesforce.com. MuleSoft is a registered trademark of MuleSoft, Inc., a Salesforce company. All other marks are those of respective owners.

SINGAPORE and SAN FRANCISCO, Calif. – August 24, 2022 – Trax, a leading global provider of computer vision solutions and analytics for retail, today announced the appointment of Regi Vengalil as its Chief Financial Officer.   Prior to Trax, Vengalil served as CFO of Metromile, Inc., a publicly traded auto insurance technology company, where he was responsible for financial management, investor relations, and corporate development. He helped lead the process to sell Metromile which resulted in its eventual acquisition by Lemonade.  “Regi has a history of successfully leading technology companies at pivotal moments along their growth trajectory,” said Justin Behar, chief executive officer of Trax. “His rigor and discipline will play a critical role in taking Trax to the next level. We are thrilled to have him on our team.”  Vengalil also served as CFO of Egencia, Expedia Group’s corporate travel division, where he led the global finance team of more than 100 professionals and was responsible for the division’s financial planning and operations, controllership, and commercial finance. He helped oversee the acquisition of Egencia by American Express Global Travel for nearly $1 billion.  Before joining Expedia Group, Vengalil was head of strategy, mergers and acquisitions, and business operations at LendingClub. Earlier in his career, he led teams advising companies on growth strategy at McKinsey & Company. He is also currently lead independent director of Porch Group, a publicly traded home services vertical software company.  “From what I’ve learned, it has never been a more riveting time to be at Trax” said Vengalil, “I am excited to join at this moment along the company’s journey and look forward to working with the leadership team to bring Trax’s vision to life.”    Vengalil holds a master of business administration and bachelor of science in economics; both earned with honors from the Wharton School of the University of Pennsylvania.   About Trax   Trax’s mission is to enable brands and retailers to harness the power of digital technologies to produce the best shopping experiences imaginable. Trax’s retail platform allows customers to understand and improve what is happening on shelf, in every store, all the time so they can focus on what they do best – delighting shoppers.  Many of the world’s top CPG companies, emerging brands, and retail leaders use Trax’s shelf monitoring, analytics, merchandising, activation, and shopper engagement solutions at scale to drive positive shopper experiences and unlock revenue opportunities at all points of sale.  As pioneers in computer vision, Trax continues to lead the industry in innovation and excellence through development of artificial intelligence-powered solutions, autonomous data collection methods, and on-demand merchandising capabilities. Trax is a global company with hubs in the United States, Singapore and Israel. To learn more about Trax visit www.traxretail.com.     Trax Press Contact  Rachel Johnson  Director of Corporate Communications, Global  rachel.johnson@traxretail.com 

Trax continues to strengthen executive leadership team to build on growth momentum  SAN FRANCISCO, Calif., April 12, 2022 – Trax, a leading global provider of computer vision solutions and analytics for retail, today announced the appointment of Dena Singleton as its Chief Human Resources Officer (CHRO). Singleton will play a crucial role in the company’s growth as she oversees Trax’s people strategy, including operations, recruitment, learning and development, and diversity and inclusion efforts.   “Dena brings many years of progressive human resources leadership experience with a track record of successfully driving high employee engagement,” said CEO, Justin Behar. “Her aptitude for translating corporate goals into tangible actions, shaping corporate culture, and creating a people-first environment will ensure Trax attracts top talent and continues to be a great place to work.”   Dena has extensive experience working in the technology industry with over a decade at Microsoft and most recently at Porch (Nasdaq: PRCH), where she was the VP of People when it became a publicly traded company in December 2020. Dena also served as an HR leader at Starbucks and PepsiCo.     “Trax’s achievements over the past decade are inspirational. I am thrilled to be joining the leadership team at this integral moment for the company,” shared Singleton. “The well-being of Trax employees is my first priority as I step into this new position. Whether it be through employee engagement efforts, benefits, compensation, diversity and inclusion, or education, there is tremendous opportunity to invest in our people to enable Trax to grow and thrive.”     ###  About Trax  Trax’s mission is to enable brands and retailers to harness the power of digital technologies to produce the best shopping experiences imaginable. Trax’s retail platform allows customers to understand what is happening on shelf, in every store, all the time so they can focus on what they do best – delighting shoppers. Many of the world’s top CPG companies and retailers use Trax’s dynamic merchandising, in-store execution, shopper engagement, market measurement, analytics, and shelf monitoring solutions at scale to drive positive shopper experiences and unlock revenue opportunities at all points of sale. As pioneers in computer vision, Trax continues to lead the industry in innovation and excellence through development of advanced technologies and autonomous data collection methods. Trax is a global company with hubs in the United States, Singapore and Israel. To learn more, visit www.traxretail.com.  Trax Press Contact:  Rachel Johnson  Director of Corporate Communications, Global  rachel.johnson@traxretail.com